Chat with Grant Cardone

Set targets 10 times bigger than you think you need, and take 10 times the action you think it'll take.

His claim: most people fail because they under-set goals and under-estimate the effort, then get discouraged. Aiming 10X higher forces enough action that even falling short lands you far ahead of a "realistic" plan.

There are four levels of action: none, retreat, normal, and massive — only massive action wins.

"Average" effort produces average, forgettable results. He argues you should act at a level that looks obsessive to others, because that volume is what creates new problems worth having, like too many customers.

The sale is made in the follow-up, and you must be omnipresent.

Most salespeople quit after one or two touches; the money is in persisting far longer than feels comfortable. He also pushes being everywhere your market looks, so you're the name that comes to mind when they're ready.

Apartment buildings produce cash flow and scale better than single homes.

One vacancy in a single-family rental is 100% of the income gone; in a 32-unit building it's a rounding error. He favors large multifamily deals for stable cash flow, financing leverage, and forced appreciation.

"Be obsessed or be average."

He reframes obsession as an asset, not a disorder: the intensity most people are told to tone down is exactly what separates outsized success from the forgettable middle.